Mass Text or Bulk Texting Programs for Mobile Marketing: The Private Audience Network
This is what most people think of when they think about “text message marketing”. In this use-case businesses acquire “opt-in subscribers” to their SMS marketing program. The business then sends scheduled messages with special offers, event notifications, etc. to their subscribers.
Conversational Marketing is not a new concept. A simple google search and you are on your way. But how we have those conversations has certainly changed since it was first posited in the 1940’s. Fast forward to 2018 and text messaging has become the globally preferred channel of communication. Which one could even assume is accepted as common knowledge. But what very few of those infographics and blog posts will rarely identify or pay close attention to is that those are personal conversations.
Messaging for businesses is generally treated as an afterthought. It is not part of an advertising budget or a marketing plan in most cases. Even the most progressive brands and agencies who strategically budget and plan for the mobile experience do not include messaging as part of the budget or plan. Some marketers even bifurcate “mobile subscribers” and conversational as totally separate initiatives or channels for opportunity.
Certainly there has been growth and adoption of business texting in the last 3 years. And, with it, an overwhelming choice of vendors, products, & solutions such that consumers are experiencing varying levels of satisfaction when messaging with a brand; which could be text, chat, messenger, WhatsApp, or even Instagram.
Where is the paradox? As mobile took over the majority of our screen time it became increasingly more difficult to instantly start a text conversation or subscribe to text notifications from that very same mobile device. Browsers default any phone number that is clicked to launch the Phone App (yes, there is an app for that). The more we used mobile the greater the friction became for a user to text with a brand in a seamless “one-click” experience.
Connections developed a patent-pending process that solves this. By eliminating the friction messaging is now a powerful tool that, when integrated across an entire digital advertising strategy, is capable of building private audience networks, meaningful customer experiences, and revenue generating events for any company or brand.
Something we just put a wrap on. Pretty simple really. Lightweight and launch from anywhere. Couple lines of code and you are off and running.
Quickly setup your website to sell product vouchers - of any type - to your online shoppers. Verify through text so all they have to do to redeem the voucher is show the text at checkout (physical retail) 0R simply REPLY TO THE TEXT to start texting with your business and redeem the voucher for product or services.
Give it a try!
Enterprise Feedback System and Leader Text Marketing Solutions Find Synergy in Relationship
INDIANAPOLIS, IN (December 17, 2018) – CustomerCount®, the cloud-based customer feedback management system, has formed an alliance with The Connections Group an engagement marketing company specializing in conversational text and commerce solutions for business i.e. through Text, SMS and MMS deployment.
CustomerCount collects, measures and reports customer feedback through branded, customized online surveys. These surveys are formulated to measure the quality of the customer experience in more than 40 languages. CustomerCount feedback systems may be integrated into most any customer interaction ranging from point of original contact to post-trip experience and every touch point in between.
In addition to measuring overall customer experience, the feature-rich system incorporates an On Site Service Request Solution. The system uses SMS text messaging so resort teams may address issues as they happen, while customers are still on site, with filters designed to highlight and alert managers to constructive customer feedback as well as needs.
The Connections Group provides cutting edge technology in the communication method more people are using every day: conversational text messaging. With Connections, businesses and resorts can text enable any landline and easily manage multiple lines and departments. Messages may be flagged for follow-up and transferred between agents and departments. The system allows customers to interact with a business without long hold times and delayed responses.
“We’ve seen a change in the way that our surveys are accessed,” says Robert A. Kobek, president of CustomerCount. “Mobile device popularity continues to grow. A year ago, 45.7% of our responses came from mobile devices. Today it’s 51.87%%.”
Jay Conrad, President of The Connections Group, says, “People communicate via text more frequently these days. With conversational marketing we see higher engagement rates, higher cost satisfaction and greater ease of problem resolution. People are more apt to text or access a web app than to call housekeeping for extra towels or contact the concierge to book a dinner reservation spontaneously and even when not on-site. “
In the Hospitality Sector, CustomerCount believes there is a strong and positive correlation between the use of SMS to access the CustomerCount On-Site Service Requests and a resort’s NPS (Net Promoter Score). The more quickly a problem is solved impacts the guest’s overall satisfaction with his vacation stay.
“With real-time access to requests for information, our clients can take action and see results,” says Kobek. “Partnering with Connections at the most crucial moments of the Guest Lifecycle gives us the leading edge in gaining customer trust and loyalty. This includes the increased speed of response that our Resort Experience feedback system will deliver back to the resort.”
Connections Conversational Text Solutions accommodates more guest requests, with faster communications. Not only does it drive conversational opt-in text campaigns for future promotions, it also increases hotel property employee productivity.
Connections provides conversational text solutions in partnership with CustomerCount for the entire guest lifecycle from guest acquisition; to on property communication; to guest retention and problem resolution after a guest leaves a property.
With myriad capabilities across each of their platforms, CustomerCount and Connections have a unique synergy. Since CustomerCount’s measurement tools can track a customer’s experience from start to finish and Connections technology can kick in at the initial marketing efforts, the two systems will work in tandem to track calls, requests, and collect customer data.