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The Connections Group Blog

bulk texting & the private audience network

4/23/2020

2 Comments

 


Mass Text or Bulk Texting Programs for Mobile Marketing: The Private Audience Network
​
This is what most people think of when they think about “text message marketing”. In this use-case businesses acquire “opt-in subscribers” to their SMS marketing program. The business then sends scheduled messages with special offers, event notifications, etc. to their subscribers.
  • Ex: Text “runhard to 78755”​
  1. The benefits of this type of marketing effort are numerous. To name a few:
    1. 98% open rate within 5 minutes of receiving your message
    2. 40% response or conversion rate
    3. 100% deterministic audience: No spam, no bot traffic, delivered straight to verified handset
    4. Nearly instant performance metrics.
    5. 8xx (800) numbers are now approved for running opt-in programs. Shortcodes, like the one above 78755, are extremely expensive and have seen significant regulations by telecommunications providers in the past year.
    6. Audience segmentation for precise delivery of offers (typically requires CRM / CDP integration)
The Connections Group offers patent pending Click-to-Text technology for one-click acquisition of a mobile user into a text marketing database. All of your digital touchpoints can start to fill your subscriber list for your text marketing program.
2 Comments

Text marketing 2020

4/22/2020

1 Comment

 
​Conversational Marketing is not a new concept. A simple google search and you are on your way. But how we have those conversations has certainly changed since it was first posited in the 1940’s. Fast forward to 2018 and text messaging has become the globally preferred channel of communication. Which one could even assume is accepted as common knowledge. But what very few of those infographics and blog posts will rarely identify or pay close attention to is that those are personal conversations.
Messaging for businesses is generally treated as an afterthought. It is not part of an advertising budget or a marketing plan in most cases. Even the most progressive brands and agencies who strategically budget and plan for the mobile experience do not include messaging as part of the budget or plan. Some marketers even bifurcate “mobile subscribers” and conversational as totally separate initiatives or channels for opportunity.
Certainly there has been growth and adoption of business texting in the last 3 years. And, with it, an overwhelming choice of vendors, products, & solutions such that consumers are experiencing varying levels of satisfaction when messaging with a brand; which could be text, chat, messenger, WhatsApp, or even Instagram.
Where is the paradox? As mobile took over the majority of our screen time it became increasingly more difficult to instantly start a text conversation or subscribe to text notifications from that very same mobile device. Browsers default any phone number that is clicked to launch the Phone App (yes, there is an app for that). The more we used mobile the greater the friction became for a user to text with a brand in a seamless “one-click” experience.
Connections developed a patent-pending process that solves this. By eliminating the friction messaging is now a powerful tool that, when integrated across an entire digital advertising strategy, is capable of building private audience networks, meaningful customer experiences, and revenue generating events for any company or brand.
1 Comment

Text pay verification

4/20/2020

0 Comments

 
Something we just put a wrap on. Pretty simple really. Lightweight and launch from anywhere. Couple lines of code and you are off and running.
Quickly setup your website to sell product vouchers - of any type - to your online shoppers. Verify through text so all they have to do to redeem the voucher is show the text at checkout (physical retail) 0R simply REPLY TO THE TEXT to start texting with your business and redeem the voucher for product or services.
​Give it a try!
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    Jay Conrad

    Conversational Marketing enthusiast. Business owner / operator. Messaging guru.

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The Connections Group, Inc. - Copyright 2020
Click-to-Text, Click-2-Text, & C2T all Original marks of The Connections Group Inc., Geomoment Inc.
Jay Conrad & Anthony Link are the inventors and owners of the Click to Text patent. The Connections Group, Inc. claims no ownership, right or license to their patented technology except on a case by case basis where the Inventors will contractually allow the use of their patent in whole or in part as it pertains to each individual contract.
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